PORTFOLIO · 2026
DIGITAL
PRODUCTdesigner.
THE APPROACH
END TO END
frame, design, build, run.
02 · Selected work
Two products and the archive.
Baki and Wrong Room are the two I run myself, end to end — one in daily use, one in development. Everything they stand on lives in the archive.
Design is being remade by AI, and I'd rather be honest about it than nostalgic.
Seven years of brand, editorial, marketing and UX have folded into one practice: I take a problem from framing to a working product — AI does the heavy lifting, I make the calls. The two products above are built that way. So is this site.
Marian · Product designer · Bangkok
03 · Process
How I work now.
The honest version: AI multiplies how much I can explore and how fast I can build, and every call about what's good enough still lands on my desk.
FrameProblem first
Research and positioning before pixels: what the problem actually is and who it's for. Claude works as a research partner over my own notes, briefs and reference boards; the framing call is mine.
DesignSystem, not screens
Flows, interface and visual identity in one motion: brand thinking applied to product surfaces. Every decision is documented so the system survives without me in the room.
BuildWorking software
I ship the real thing, not a handoff deck: React and Unity with Claude Code as a pair. Design decisions get tested against the actual screen, the actual frame budget.
RunUsed, then iterated
Products get used daily and improved from real behaviour — the roadmap is whatever this week's use exposed. Baki has been in daily service since it shipped.
04 · Timeline
Work Experience
Seven years, one habit: turning one-off design requests into systems other people can run — until the systems became products of my own.
Graphic Designer · Sales Enablement
2025 – 2026 · Contract · RemoteMid Ocean (Netherlands)
Designed commercial systems for a Dutch B2B sales team: presentations, product sheets and branded assets, built so departments could produce on-brand material at volume without waiting on a designer.
Visual Designer
Jan – Apr 2025 · Freelance · RemoteVidico
Produced digital and commercial materials from brief to delivery, keeping product visuals, proposals and presentations consistent across an international remote team.
Brand & Commercial Design
2025 · Full-time · BangkokAsian Spirit
Designed bilingual proposal systems for a B2B travel company: structured source data and locked Figma templates, so sales could turn a brief into a clean ES/EN proposal on their own.
Freelance Graphic Designer
2020 – 2024 · Remote worldwideSelf-Employed
Owned design projects end to end for international clients, moving between brand assets, digital products and commercial systems with direct responsibility from brief to delivery.
Digital Product Designer
2020 – 2021 · Barcelonaādesign studio
Designed interactive digital catalogs and product presentations around browse, compare and present workflows, connecting visual clarity with practical product use.
05 · About
Digital product, system-minded.
I design digital products — the flows, the interface system, the brand logic underneath, and the small decisions that make a screen feel obvious the first time you use it.
My background is brand systems and commercial design; product is the same discipline applied closer to behavior — rules first, then the interaction that follows. The work I like best sits between product and identity: useful tools, B2B workflows, AI-assisted products.
Selected clients
06 · Colophon
This site is the method, running.
This site is one of the products. Here’s exactly how it was made — the same frame → design → build → run I’d bring to a client.
Design language, built first
“Aura,” a custom liquid-glass system: tokens for iridescence, nested radii, grain and a light/dark that both had to hold. There is no UI kit underneath.
Next.js, on purpose
App Router, React, TypeScript and Tailwind, with Framer Motion for the scroll-driven reveals, hero aurora and cursor work. Chosen because it ships: static export, fast loads, nothing to babysit.
Claude Code as the pair
I directed; it executed. Every architecture call, copy decision and design fix passed through my hands before it stayed.
Imagery from written briefs
Hero scene, project covers and textures generated in Claude Design from prompts I wrote and art-directed, then colour-graded into the Aura language before they touch a page.
Motion proof, captured live
The Baki walkthrough isn’t a mockup: it’s the real app recorded against a throwaway demo database, so the product moves on screen with no personal data exposed.
Shipped and maintained
Deployed on Cloudflare Pages, push-to-main. Accessibility, reduced-motion and both colour modes audited: the same finish I’d hold a client build to.
If the workflow that built this site is the workflow you need, that’s the whole pitch.
07 · Contact
Let's work together.
Available for digital product work, research through to shipped. Tell me what you're building.