Working prototype · not a case study
Enablement Engine
one product, every market’s sheet.
A working slice of sales-enablement systems work: choose a product, a market and a commercial angle, and a deterministic engine assembles the sales one-pager with the right currency, number format and legal wording for that market. Every block is annotated with the rule that placed it, so you can audit the system’s reasoning on the sheet itself.
Product
Commercial angle
Market
Recycled bottle · tuned for sustainability · Germany (€)
RPET · 500 ml
Recycled bottle
Recycled, refillable, right.
100% recycled RPET — a lower-carbon refill for the whole team.
Lowest cost-per-impression on the range at volume.
Soft-touch finish and a laser-etched mark that won't peel.
- Capacity
- 500 ml
- Print area
- 40 × 80 mm
- Lead time
- 3–4 weeks
from 2,40 € / unit
1.200,00 € for 500 · ex. VAT
Each unit diverts ~8 PET bottles from landfill.
Environmental claims substantiated per the EU Green Claims Directive.
The system’s decisions
Claim hierarchy. The sustainability claim leads because you set that angle. The engine reordered the message stack — it didn't rewrite a word.
Brand token. Accent swapped to the sustainability line token. Logo, type and grid stay fixed across every variant — that's the consistency the system guarantees.
Market rules. Price shown in € and formatted 1.200,00 for Germany, ex. VAT — as B2B buyers expect.
Compliance. Green-claim disclaimer set for the EU regime (EU Green Claims Directive). Change the market, the legal line changes with it.
House rule. One CTA, one proof point — non-negotiable. Ask the system for a second CTA and it refuses; clarity is the default, not a decision to remake each time.
Why it works
One model, many outputs. A single product model fans out into every market and angle. Change one input and the sheet re-derives — you never rebuild it by hand, and it can't drift out of sync.
Reorder, never rewrite. The angle re-ranks which claim leads; it never invents claims. Approved messaging stays approved — the system arranges it, it doesn't author it.
Compliance is a slot. The legal line is bound to the market, so a German sheet and a UK sheet carry the right green-claim regime automatically. Structure protects you from the mistake.
Opinionated defaults. One CTA, one proof point — a house rule the user can't switch off. The same instinct as Baki's health guardrails: the product decides what not to let you do.
This prototype runs entirely in your browser on a small, illustrative product set, with copy shown in English — in production each market’s slots would be filled by native reviewers: the system prepares them, it doesn’t translate. It would sit on the real catalogue and approved copy deck, with AI drafting copy into slots the system has already sized and placed.