Filmoteca Española · identity study

A frame that
keeps opening.

A flexible cultural identity built from one simple device: the frame. It adapts from a film-season poster to the programme that brings the season together.

Unofficial conceptCultural identityEditorial system

AI-generated street poster mockup for the fictional Filmoteca Española cycle Fuera de campo — Poster application · AI-generated scene, fictional cycle

01Recognisable frame

ManyEditorial formats

OneFlexible identity

The identity device

Start with a frame.
Leave room inside.

A simple window motif holds the name and the content together. Cropping and scale give each film cycle a different voice.

Fictional identity study · Not an official Filmoteca Española brand

One device, different stories

Frame each cycle
in its own way.

The graphic frame stays constant while each programme uses a distinct image, crop and color accent.

Concept poster for the fictional cycle Fuera de campo — **Fuera de campo**Cycle poster concept

Concept poster for the fictional cycle Mujeres que miran — **Mujeres que miran**Cycle poster concept

Fictional cycle titles and dates · Portfolio concept only

From a single poster to a season

One month.
A whole cinema.

The programme turns individual posters into a clear monthly overview, with a consistent hierarchy for titles, dates and cycle names.

Concept monthly programme layout featuring three fictional Filmoteca Española cycles — **A sample monthly programme**Example titles, dates and cycles · Fictional

Finding the visual language

Three routes.
One chosen frame.

Exploration compares a film-strip approach, the selected window mark and a more archival route; refinement shows the frame working across formats.

Three explored art directions for Filmoteca Española concept — **Explore the territory**Film strip · Window · Archive

Development board refining the window mark and its typographic system — **Refine the frame**Mark · Crop · Information

A frame for what comes next.

Self-initiated, unofficial design study. All cycle names and dates are fictional examples. No affiliation with, commission by or endorsement from Filmoteca Española is claimed.

Unofficial concept · No commission or implementation claimedCover scene generated with AI · Programme content is fictional

Welcome to mylittle world.